H&R Block:
Get Your Taxes Won
When H&R Block came to us to redesign their entire online experience, we wanted to give people the tools they need to file, but also tell a brand story that made choosing Block a no-brainer. That meant relatable content that showed how taxes fit into everyday life, or rather, how they don’t.
Get Your Taxes Won :60
Online Filing :60
In-Office Filing :60
Enterprise experience design
Easy consumer tools made to estimate refunds and find the best individual filing methods
Personalized homepage experience made to get consumers to right place fast
Custom design system made to drive brand consistency from marketing to filing to refund
Brand UI and iconography made to read quickly and drive interaction speed
Paid search experiences personalized to consumers prior season behavior—both existing and switchers
+30%
30% conversion lift in directing known users to experiences relevant to them
$1.7m
Revenue attributed to design and integration of non-branded content hub
+22%
Traffic increase to hrblock.com from 57.1m to 68.9m visitors year over year