For the out-of-towners, PedalPGH is Pennsylvania’s largest bike ride hosted in the heart of Pittsburgh. When they asked us to help them attract a more casual cycling audience, we took a look at the obvious: Everyone has or has had a bike at some point in their life. Whether it’s been handed down or sitting in the garage covered in dust, we all used to enjoy the freedom of exploring our neighborhoods and riding with friends—talk about memories. So, in the vein of “if these walls could talk”, we set out to tell those stories. These are the bicycle diaries.