As the region’s leading film commission, the Pittsburgh Film Office has attracted 200+ film and media productions to Southwestern PA. Backed by a legacy in film, they have become an economic engine for growth, generating nearly $2 billion to the region’s economy to date. To build upon this success, we were engaged to reinvent the visual identity and brand platform to match the ambition, energy, and history of the film office. Just as they work behind the scenes to fight for legislation, we created a brand to celebrate the industry workers they represent—those behind the screen.