Clearview:
Brand Identity
Clearview Federal Credit Union came to us with a succinct goal: Redefine their brand in a way that reflects who they are in today’s modern, financial landscape, while maintaining the core essence of their community presence and rich history. To do this, we started from the bottom, establishing a brand platform that clearly defined the mission, purpose, values, and voice. Paired with a thoughtful and extensive visual identity, we were able to build a foundation that would allow Clearview to communicate with their members in way that is effective and honest.
A mark with purpose
As the brand’s most recognizable visual asset, the Clearview mark has been constructed in a way that represents the building blocks believed to be key to a bright and sound financial future.
[1] The outcome: The goals, dreams, and aspirations of a brighter future made possible working side-by-side with a trusted partner.
[2] The work: 360º guidance, trust, tools, and solutions Clearview provides to members and communities.
[3] The foundation: The base represents a strong, secure foundation that is rooted in Clearview’s rich history and role in the community.
