Five Guys:
Real. Simple.
Five Guys keeps it simple. They’ve had the same menu for over 30 years—just burgers and fries made with real, fresh ingredients. But they’re humble. They don’t like to talk about themselves. So when they asked us to finally do so, we felt it only right to stay genuine to who they are. No staged food photography. No celebrity spokesperson. Just having a little fun doing what we love.
In The Shot :15
Loud Shake :15
Test-monial :15
Brand Engagement
Looking for new ways to keep Five Guys top of mind with fans, we set out to meet them where they are (on their phones, obviously). Using popular filter trends mixed with a little nostalgia, we were able to create some social engagement that was fun and delicious looking.
BURGER PERSONALITY
Five Guys has over 250,000 toppings combinations. That’s enough for any flavor of personality. This filter was a fun way to educate customers about the unlimited toppings they could try.
MAGIC 8-BURGER
Five Guys hasn’t changed a lot since the 80’s. They still serve the classics and remember where they came from. Just ask the all powerful Magic 8-Burger. It’s bun-hundred percent right, every single time.